In the world of attraction marketing, personal branding is one of the most important network marketing strategies we use to be successful. It can also be one of the most difficult because we don’t understand that the heart of this complex issue is identity and trust. From the beginning we ask the wrong questions.
It goes something like this: What is personal branding? How should I present myself? I need to make it sound like I know what I’m talking about, but I don’t know what I’m talking about; I’m just learning. Who would want to listen to me? How can I be a leader if I tell the truth? I can’t lie or stretch the truth . . . can I? Maybe I should just forget this work from home idea.
We are asking; who do I want to be, and/or how do I want to appear? We should be asking; who am I now, what is my real story, and how do I market that?
Does any of this sound familiar? The truth is that all of us have valuable information to share with others regardless of where we are on the leadership scale. We don’t need to be anything other than genuine; we should never sacrifice our integrity by being anything less. People recognize truth and sincerity. They respond to that before they respond to a business opportunity.
There’s a term called “emotional intelligence” that we can trace back to the early 1900’s when the term was used to express how emotion is a factor in survival instincts. Since then, though it has been “cussed and discussed” as we say in my neck of the woods, it is widely recognized as a valuable tool in the world of marketing, personal branding, and everything else we do.
What emotional intelligence means in the world of personal branding and effective marketing techniques is simply put that nothing happens until your heart touches their heart. As Scott Robinette & Claire Brand in their book “Emotion Marketing” states: “Trust is the emotion of business.”
More than 30 years ago, long before MasterCard placed emotion marketing behind the word “priceless”; my father taught me that “you could not put a price on goodwill”; i.e. he was saying goodwill is priceless. To my dad goodwill meant to be genuine, kept your word, and be trustworthy in everything you do. People drove from all over the country to buy a car from him because he was the “real thing”. And, no, the real thing isn’t Coca-Cola (remember that marketing campaign?); in this case it was my father.
Successful advertising and marketing executives know to go for the jugular of a consumer. They will find what we ache for and then tell us their product will get it for us. More than ever, people are looking for others like them . . . someone they can trust, someone they can believe, someone they can feel a connection to. We are all looking for “real”.
If you are a newbie in the network marketing business, be the best of them all and market yourself to the max as the newbie that will go to extraordinary (legitimate) measures to succeed. Take everyone on the journey with you, tell the truth, and be the person you want to sign. You will attract who you are—that’s why it’s called attraction marketing!
If you do this; your heart will touch their heart which is the most significant step in personal branding. You will be identified as a person that can be trusted because you live the truth. In this day and time; that is, indeed priceless.
In Part II of the Personal Branding Series, we will talk about being who you are and why that can make you wildly successful. We will also talk much more about trust; building it and keeping it. See you then.
If You Are Interested In Generating Hundreds of FREE LEADS Every Day Let me know! I’m not the wizard of Oz sitting behind some magic curtain. I’m a real dude.
Editor, Your Mastery Coach
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